A storefront that looks alive on Tuesday at 2pm.
The Holdfast social scheduling line: auto-DMs the new followers, queues the week of reels and stories, and warms the slow weeks — without sounding like a bot. The fourth line of the retainer, the one that keeps the feed looking like the truck’s parked and the schedule’s open, all week long.
Setup: $1k – $3k · Retainer: $300 – $1k / mo
Three jobs. One storefront line.
The Holdfast social scheduling line is the line that keeps the storefront looking like the same front desk the visitor would’ve reached on the phone. Three jobs the line does before the next reel goes up.
- Auto-DM
Auto-DMs the new followers, in your voice.
A tone-faithful reply goes out from the storefront — the same service-truck English the text-back uses, ending with the next opening rather than a chatbot menu.
- Week queue
Queues the week’s reels and stories.
A week of reels, stories, and replies comes out of one batch upload, with house-rules on cadence — no separate "what do I post today" loop on a Tuesday morning.
- Slow-week warm
Warms the slow weeks without nagging.
When the calendar’s open, the line flips to filler-slot offers and a reel-of-the-week tag — keeps the storefront looking alive between the jobs you actually run.
The four beats of a Tuesday at 2pm.
A new follower DMs in; the line replies in your tone with the next opening; the calendar line takes over; the receipt pings the owner’s phone. Four beats the social scheduling line walks on every post, every story, every slow-week reel.
New follower DMs — “Hey, do you do flat-tire swaps on Saturdays?”
IG DM · tone read
"Saturdays are emergency-only — but we run Thu mornings if Thu works."
tone-faithful · 23s
AI booking line takes over — the calendar offers Thu 1p, locks the slot.
same receipt · same thread
Owner SMS pings — “Marrs HVAC, 1318 Oak, Thu 1p tune-up, via IG DM.”
on-call · <30s
Same four beats fire on every channel the line touches. Quoted against the storefront you actually run, not the feed the line keeps open.
The thread in their phone and on their feed.
Short, on-brand, no chatbot cadence. The same service-truck English the text-back uses, the same calendar the booking line holds — a thousand-turn DM in the hand and a reel-on-the-feed on the page.
Hey, do you do flat-tire swaps on Saturdays?
Saturdays are emergency-only — but we run Thu mornings if Thu works. Want Thu 9a or Thu 1p?
1p works — 1318 Oak.
Locked in. Thu 1p — we'll send the address the day before.
Mock-up of the live IG DM thread. The owner gets the same summary, with the “via IG DM” tag attached.
The fourth line of the retainer.
Holdfast is four lines, not one. The /services/missed-call-text-back line catches the missed call; the /services/ai-booking line turns the reply into a confirmed slot; the /services/web-chat widget answers the after-hours "do you do flat-tire jobs?" on the page where the caller turned up. The social scheduling line is the one that warms the storefront between jobs — the next reel, the next DM, the next slow-week Tuesday.
- A storefront that looks alive on a Tuesday at 2pm — reels, stories, and DMs all reading like the same front desk, priced against the /pricing page rather than the feed.
- A walkthrough on the /contact intake that wires the calendar, the buffer minutes, and the “route to a human” triggers across all four lines.
- A trade-specific roll-out — the same four-line walkthrough on the /detailers side, tuned for the weeks between jobs.
The questions the intake call asks.
A short list, in plain English — the ones we hear on every walkthrough, before the retainer gets quoted.
How often does the storefront post?
Does the DM reply sound like a bot?
What happens if a DM needs a human?
Which trade does this line fit best?
Bring the storefront. We’ll quote it against the weeks you’d warm.
Twenty-minute walkthrough. We’ll bring the reel & story cadence, the IG-DM reply types, the slow-week warm, and quote the setup and retainer against the weeks you’d warm on a quarter like this one.